Logo Porsche renewed: do you see the difference?

Even the biggest car noob probably doesn’t need to look at the logo on the nose of a 911 to know that he or she has just been sped past by a Porsche. The chances of you recognizing the Porsche badge are very high, but do you know it well enough to spot the differences between the old and the revised logo?

Porsche has been using a shield as a logo since 1952 and over the years it has been adjusted several times, albeit quite subtly. Also now the Porsche logo is being overhauled and again the differences with the previous version may not be immediately clear to everyone. Still, Porsche apparently had quite a job with it. The brand says Style Porsche designers and marketing experts have been working on the modernization for the past three years. You will see the result on the flanks of Porsches from the end of this year.

The Porsche shield is still based on the city coat of arms of Stuttgart, home of the brand. The gold-coloured parts are now brushed and therefore have less relief than before. The red stripes now have a honeycomb structure, according to Porsche an ‘innovative design element’. Above the prancing horse is now the name of the city where Porsche is located: Stuttgart. It was also there before 2008.

It is certainly not the first time that Porsche has tightened up its logo. The brand also made changes in 1954, 1963, 1973, 1994 and 2008. Did you know that the antlers that can be seen in the top left and bottom right of the shield, just like the red-black parts, are a reference to the coat of arms of the former Württemberg-Hohenzollern? The original Porsche logo was created by designer Franz Xaver Reimspieß who is said to have also designed the Volkswagen logo in 1936. The Porsche logo first appeared on the steering wheel of the 365 in 1952, and from 1954 on the front lid handle of the 356 Speedster. From 1959, the Porsche shield also appeared on the wheels.