The Louwman Group announces a strategic partnership with motorcycle importer MotoMondo after acquiring a minority stake. Louwman thus strengthens its position in the motorized two-wheeler sector, while MotoMondo can benefit from the infrastructure and size that Louwman offers.
Both parties are proud of this joint step forward. Jan Ykema, Director MotoMondo BV, says: “We are pleased with the agreement because it gives us the opportunity to further grow with our brands, not only in the Netherlands but also in other European countries where we are already established. We can benefit from Louwman’s knowledge and expertise and look forward to further cooperation.”
Louwman is also enthusiastic about the agreement. Eric Louwman, President Louwman, indicates that the partnership is in line with the desire to grow in multi-mobility. After all, the use of various forms of mobility is an important spearhead within Louwman.
“The mobility sector is in full swing. So is the motorized two-wheeler industry. We believe that powered two-wheelers will continue to be an important part of mobility solutions in the future. We therefore consider it important to further strengthen our position in this segment. We have found the right partner in MotoMondo. We also look forward to further expanding the collaboration.”
Louwman is already active in two-wheelers with CycloFriend, which includes Fietsvoordeelshop.nl, but also with the motorized two-wheelers of the Japanese brand Suzuki.
MotoMondo represents the Royal Enfield, Moto Morini, Hyosung, Rieju and Mash brands in several European countries including Belgium, Luxembourg, Germany, England, Ireland and Austria.
– Thanks for information from Motorfreaks.