Advertising – colorful street posters, jingles on the radio and spots in cinemas and television. But there could be new advertising space in the future: our dreams.
Robert Stickgold is worried. “It can alter our memories, politicians can use it to manipulate our opinions, and addicts risk relapsing into old habits,” warns the Harvard Medical School professor of psychiatry. “Dream hacking” is the presentation of stimuli before or during sleep to control dream content.
Stickgold is a dream hacker himself. He is one of the pioneers of his guild and became known when he…
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