Opel is expanding its worldwide export market with the Land of the Rising Sun. After about 15 years of absence, the brand returns to Japan.
Next year, Opel will have to resume its Japanese sales. That is initially done with three models: the new Corsa, Combo Life and Grandland X. The return is part of Opel’s larger Pace plan to increase its worldwide exports. By 2022, Opel should be available in twenty new markets under the wings of PSA.
At the end of the 90s, Opel was one of the biggest Japanese successes for former parent company General Motors. 1996 was a peak year with the sale of 38,000 new Opel cars. The cars that were sold at the time were imported Opel cars or cars with a new logo such as the Subaru Traviq. At the end of 2006, Opel withdrew from Japan after only 1,800 cars were sold a year earlier.