Porsche will almost exclusively offer electric models in 2030, CEO Oliver Blume announced at a conference of the German Institute for Automotive Science in Stuttgart. The sports car brand also focuses on the development of synthetic fuels.
Porsche’s strategy seems fairly straightforward. The Stuttgarters focus on three types of drive: pure electric, hybrid and petrol. From the chart that Blume shows follows a gradual development. By 2025, 50% of the number of Porsches sold worldwide must be purely electric, by 2030 that percentage will be higher than 80%. Plug-in hybrids now take up a significant share, but are slowly being phased out. Ultimately, there is still a very small part left for the fuel engines in 2030. It is obvious that these are the GT models, but what that picture will look like in concrete terms is of course not yet known. Porsche is taking big steps in the short term. The new Macan, which will be on the market in 2022, will be fully electric. In addition, the Taycan Cross Turismo is also coming.
In the Netherlands, 60% of the Porsches sold already have some form of electric drive. With the Cayenne and Panamera, the share of hybrids sold is even more than 90%, says Porsche Netherlands Techzle to report. In addition to the development of EVs, Porsche is investing in synthetic fuels. Blume emphasizes, according to the Stuttgarter Zeitung that this development does not compete with electric mobility, but complements it. “We have to come from both sides. Looking ahead it is clearly electric, but we also have to look back with synthetic fuels.” During the presentation, Blume emphasized once again that he does not believe in hydrogen. Battery-powered EVs will therefore dominate Porsche’s offer over time.