Facts
Under the wings of Renault, the Romanian Dacia was transformed in 2004 into a brand that focused more strongly on markets outside that of its home country. Since Dacia entered a new phase of life in 2004, the brand has sold eight million cars.
Dacia proudly reports that it has sold its eight millionth car this year. The brand looks back on what it has been up to in recent decades and that of course produces the necessary self-praising phrases, but also a bunch of interesting facts.
For example, how many of those eight million Dacias built were Dusters? Well: 2.26 million units. But that does not make the Duster the best-selling ‘modern’ Dacia ever. That is the Sandero, of which no fewer than 2.78 million copies have been sold since 2004. More production figures? 1.97 million units of the Logan were built and 630,000 units of the Dokker. MPV Lodgy sold 346,000 units, while the small electric Spring has already sold 93,000 units in its relatively short existence. The Jogger is already at 80,000 copies. The Pick-Up – based on the Logan – sold 56,000 units in Europe, while the Solenza – a refreshed SuperNova and the predecessor of the first Logan – which was not delivered here – sold 51,000 units under the Renault flag. The Solenza (photo 10) already benefited from Renault influence and received Clio technology, among other things. Naturally, Dacia had been selling cars for years before 2004. Think of the 500 Lastun, the Nova, the 1100, the 1300, the 200, the 1410 and so on.
Dacia – which now sells its cars in 44 countries – has had various logos over the years. The most recent logo was presented during a major renewal round within Dacia in 2021. Dacia started its life in 1966 as UAP (Uzina de Autoturisme Pitesti). The Dacia brand name was only officially used from 1980 onwards.
And who buys all those new Dacias anyway? Mainly French and Italians, in those countries the brand sells the most cars. It also appears that 66 percent of Dacia buyers are men and 50 percent are between 55 and 74 years old. The Jogger attracts the most young buyers, 55 percent of whom are younger than 54 years old. More than 50 percent of Dacia drivers do not have children living at home, but this is different with the Jogger. Of Jogger buyers, 47 percent have ‘at least one child’, according to Dacia. Dacia buyers drive an average of 12,000 kilometers per year.
– Thanks for information from Autoweek.nl