Roewe is launching the Jing in Shanghai, a concrete preview of a new SUV from the brand. With the Jing, Roewe indicates the path it will be taking in design terms in the coming years.
The Roewe Jing is a design study that not only anticipates the SAIC Motors brand for a new SUV, but also directly introduces its new Rhythmic Awakening design philosophy. The Jing is a so-called coupé SUV with a number of striking design elements and an equally striking name. Jing would mean something like ‘whale’. Perhaps not the first name you would give your ‘sporty-lined’ SUV.
The Roewe Jing has a front with lighting spread over two layers, entirely as the current Autodesign Handbook of 2021 seems to dictate. The upper thin units house the daytime running lights, the headlights themselves are incorporated in the bumper underneath. The Jing has a dense grille made up of a pair of diagonal and vertical stripes. More LED fun comes in the form of two almost whisker-like parts that run down from the LED daytime running lights.
SAIC Design gives the Roewe Jing, among other things, hidden handles and a back in which the lighting demands the most attention. The design study not only has an LED strip running the entire width of the bottom, but also two vertically oriented light units on the sides. At the bottom of the back are two large exhaust pipes that mainly serve an aesthetic purpose. At the top of the back rests a rear spoiler that is made up of two parts. Equally striking are the ridges that can be seen on both sides of the rear window.
Roewe seems to have fairly concrete plans to market a SUV that closely resembles this Jing in the long term. Various design elements of the Jing later also return to other production models of the brand.