Shell takes over the German charging point maker Ubitricity. The Berlin company makes charging points that are built into existing street furniture such as lampposts and other bollards.
It is not known what Shell pays for the acquisition of Ubitricity. In any case, it provides Shell with interesting opportunities to expand its share in the charging of electric cars. Ubitricity has a significant market share, particularly in the United Kingdom, but is also active in Germany and France. In addition, the company supplies charging points for managers of fleets of companies, for example. Ubitricity has installed more than 2,700 charging points in street furniture in Great Britain. This means that the company says it has a market share of more than 13 percent. The company is much smaller in Germany and France.
With the growing popularity of electric driving, Shell’s fuel market is obviously under threat. The company therefore also wants to grow in that market. With the takeover, Shell has become a more important player in this. The British-Dutch company currently already has its own fast charging points at 430 of its own filling stations, but Shell can now also easily continue to grow in the market for home charging. For people who do not have their own driveway, charging on the street is the only solution to charge their electric car near their home.