Viaplay Group extends Formula 1 rights for the Netherlands until the end of 2029

Viaplay Group has announced that it has extended Formula 1 rights for the Netherlands and a number of other countries until the end of 2029. This means that Formula 1 fans in the Netherlands, Sweden, Finland, Denmark, Norway and Iceland can continue to enjoy one of the most popular sports in the world until the end of 2029. In addition to the extension of the rights package, the collaboration with F1 TV Pro will also be continued in the Netherlands.

Formula 1 in the Netherlands
With more than 700 million fans, Formula 1 continues to develop as one of the world’s most popular sports. After a record number of visitors of 6 million in 2023, Formula 1 is now in the longest season in history.
Formula 1 has around 5 million fans in the Netherlands, 50% of whom have started following the sport in the past 5 years. In 2023, the number of viewers in the Netherlands increased to 12 million, 35% more than in 2022.

1.5 billion people
Each Formula 1 weekend attracts an average of 70 million viewers. In 2023, a total of 1.5 billion people worldwide were watching. The sport’s fan base is becoming increasingly younger and more diverse: 40% of fans are women, one in three TV viewers is under the age of 35 and one in three fans have started following the sport in the past four years. In 2023, Formula 1 was the fastest growing sport in the world on social media for the fourth year in a row.

F1 TV Pro
In the Netherlands, Viaplay and Formula 1 continue to collaborate, allowing Viaplay customers to use F1 TV Pro as part of their subscription at no additional cost. Through F1 TV Pro, fans can enjoy additional options such as international commentary, multiple onboard cameras, pit lane action, paddock streams, radio communications and much more. F1 TV Pro remains available as a stand-alone service in both the Netherlands and Scandinavia.

Max Verstappen
Viaplay and Max Verstappen have a long-term partnership. The world champion can be seen in exclusive documentaries such as ‘Verstappen: Lion Unleashed’ and ‘Anatomy of a Champion’. Both titles are among the most popular programs on the Viaplay platform. Verstappen is also an ambassador for the streaming service.

Affordable annual subscription
As of today, Viaplay is reintroducing a new affordable annual subscription. With this subscription, viewers can enjoy the best sports for a year for a lower price. With this special promotion, the viewer pays only € 13.79 per month for a term of 12 months. This is a total saving of almost 50 euros per year compared to a monthly subscription. This annual subscription is now available until May 21, 2024.
In addition to Formula 1, Viaplay’s sports rights package in the Netherlands includes Premier League and Bundesliga football, PDC Darts, the EFL Championship, Carabao Cup, Tulp Hoofdklasse Hockey, Enfusion and much more.