Volvo joins the list of car brands that presents a new and more stripped-down version of its brand logo. For the time being, we only encounter Volvo’s new logo in the brand’s advertising and communications.
Volvo joins the list of car manufacturers that has presented a new, simplified version of its well-known logo. Recently, Russia’s Lada presented a stripped-down version of its emblem and previously, brands such as Renault, Kia, BMW, Toyota, Nissan and Opel have presented stripped-down versions of their logos.
Volvo’s new logo is also a simplified and more 2D-like version of the well-known emblem, which is a variant of the chemical symbol of iron. The new Volvo logo is completely black, but also breaks in shape from the previously used logo. Not only is the edge of the circle thinner, the new logo also has to do without a horizontal strip in which the brand name is written. The Volvo brand name, derived from ‘volvere’ which in Latin means something like ‘I roll’, is still written centrally in the logo.
The Volvo logo until 2021.
Volvo is applying the new logo to several of its websites, including its social media pages. Volvo reports to AutoWeek that the new logo will also be seen on cars of the brand in 2023. According to the Dutch importer, the logos of Volvo Car Group and Volvo Group, which were separated after the takeover by Ford Motor Company, have now been reversed. Both companies now have this new logo, although the accent colors will differ per company. “The Volvo brand is shared by Volvo Group and Volvo Car Group, who also share a common history from 1927 to 1999. Even though they are two separate, strong companies in separate industries, they have a joint responsibility to maintain the Volvo brand. and further develop. A consistent corporate identity has advantages for both companies.”
– Thanks for information from Autoweek.nl