Many people know the products of Fritz!, But the name AVM is less known. That is one of the reasons why AVM now Fritz! is going to be called.
Since 1986, AVM has been developing all its products in the field of broadband internet and digital home solutions in Berlin and produces them in Europe. For example, AVM presented the first Fritz! Box at the CeBit-Computer Fair 21 years ago and here you can read that 21 years of history and where the name Fritz comes from. Now the German AVM will continue under the brand name Fritz!.
AVM becomes Fritz!
With this name change, the company responds to the popularity and strong brand awareness of its striking Fritz! Products. Only the company name changes: AVM GmbH becomes Fritz! GmbH, nothing else changes for customers. With a brand awareness of around 80 percent in Germany, Fritz! Grown into one of the strongest names in the sector of home networks, internet and smart home. The brand name AVM, on the other hand, was much less known. By now also as a company the name Fritz! To wear, the company opts for more clarity, consistency and direct recognition.
Eric van Uden (Country Manager Netherlands for Fritz!) Adds: “Our products are called Fritz! So it was logical to also give our company that name. This creates a clear link between the company and products, where customers, business partners and suppliers directly reap the benefits. It is a natural step that makes us knowing and recognizing our identity, As a leading player in connectivity and smart home technology. ”
