Yamaha has been in existence for exactly 70 years this year, and to celebrate this milestone, the brand has unveiled a new company logo with the crossed tuning forks, accompanied by a new brand video that emphasizes the rich legacy of Yamaha and the permanent mission and core values.
Yamaha Motor was on July 1, 1955 by Genichi Kawakami, who with a “bold spirit of innovation” (words of Yamaha, not from us) entered the motorcycle market that was already filled with strong players. The company introduced its first motorcycle, the YA-1-nicknamed the “Red Libelle”, an air-cooled 2-stroke 125 cc 1-cylinder engine that embodied the craftsmanship, creativity and excellence of the company.
To prove the quality, YAAHA took the YA-1 to the Racecircuit ten days after the company was founded and participated in the third Mount Fuji Ascent Race and the first Asama Highlands Race that same year. He won the 125 cc class of both races. To this day, these triumphs stimulate Yamaha to compete at the highest level.
https://www.youtube.com/watch?v=BJ2KX-E418M
“Seventy years is a remarkable milestone and we are very honored that we can celebrate this and that we can be part of this heritage. The journey of Yamaha Motor is formed by a rich history consisting of multiple performance and experiences that have determined our values. These values now make us strive for output in everything we do, for the purpose of continuing, with the goal for our purpose.
I take this opportunity to congratulate our parent company in Japan on the 70-year anniversary. This performance would not have been possible without the dedication and support of all involved. To our customers, employees, distribution network and suppliers, thank you for supporting us on this trip and that you challenge us to do better every day. On to another 70 years of success! “
To mark this milestone, the company has launched a special logo for the 70-year anniversary. Designed under the concept of “Everything Begins with a Challenge”, the logo is based on the racing number plate that was used on the YA-1 in 1955. Yamaha celebrates his anniversary and legacy all year round, which makes Kando get closer to the stakeholders.
– Thanks for information from Motorfreaks.