After years of absence, the 8 series is finally back in the showroom. According to several American dealers, the new top-coupé and convertible also remain there too long.
Several dealers say to the American Automotive News that they have a large unsold inventory. The 8-series is the one of all BMWs whose stock is and remains the highest. According to the sellers, BMW’s marketing team has not done its best enough. According to them, too little attention was paid to the car. “It is the best car that nobody knows,” said a salesman who wants to remain anonymous.
According to Automotive, 4,410 Americans bought an 8 Series last year. According to a dealer, at least 2,000 8-series of at least $ 155,000 are currently waiting for an owner. According to an analyst, the X7 sails in the water of the 8-series. It was launched simultaneously and is an important car in the North American market for BMW. SUVs still sell better there than coupes and convertibles. According to the dealers, BMW does not want to enter into a discussion with them. BMW is also tight-lipped about the marketing budget for the 8-series.
In our country, more than 200 copies have been sold in more than a year. Nothing is known here about any stock surpluses. The American dealership therefore works differently than here. There, a car is not ordered at the request of a customer, but all dealers are expected to buy an x number of copies of each model.