Audi CEO Markus Duesmann once again emphasizes the enormous negative effect of the global chip shortage on Audi production. According to the CEO, according to current expectations, the worst will not be over until well into the new year.
Duesmann is not averse to making some firm statements about the worldwide chip shortage that has been having serious problems with the car industry for some time. The German stated at the beginning of this year that the shortage of semiconductors ‘exposes a European problem’, because European manufacturers are too dependent on chips mainly produced in Asia. Then in the summer he made a prognosis for his brand that doesn’t exactly make you happy. He then stated that the shortage will be a problem for Audi until the end of 2022. He now seems a little more positive, although the crisis remains. “We hope to achieve stabilization in production and chip delivery by the end of the first half of 2022,” he told the newspaper. Augsburg Allgemeine.
What Duesmann is less optimistic about is that Audi can make up for lost production if there are more chips. “We have not yet been able to build almost a six-figure number of cars. We cannot catch up with all of that. The chip crisis cost us a record year,” he says. Duesmann is not only looking on with regret, but also says – not only for Audi but also for the entire Volkswagen Group – that it is taking action to be better prepared for future supply disruptions. “We won’t be making chips ourselves, but we need to overhaul the supply chain to secure billions of chips for our group on an annual basis.”
The fact that Duesmann does not expect a stabilization of the chip supply until well into the new year is in a sense striking. Some other manufacturers are already seeing that. Ford is even receiving more chips than at the bottom and Stellantis also expects the worst to be over now.
– Thanks for information from Autoweek.nl