The brochure ink of the new DS 4 and DS 4 Cross is not yet dry or with brand already comes with a special introduction version. The DS 4 La Première is an introductory version packed with French indulgence and will arrive at the DS Stores in the fourth quarter of this year. Dutch prices are not yet available.
At the beginning of February, DS presented the all-new 4. He was immediately joined by a Cross brother dressed in subtle crossover details. In the fourth quarter, the DS 4 is already coming to the Netherlands in a special introduction variant that goes by the name La Première.
It is available in Gloss Gray and Crystal Pearl, complete with a black roof. The grille and the so-called DS Wings, the connecting element between the grille and headlights, are also finished in black. The special introductory version features 19-inch alloy wheels that – you guessed it – are also in black. On the hood is a special ‘1’ logo that indicates that you are dealing with the La Première.
DS 4 La Premiere
As befits an introduction version, the DS 4 La Première is spacious in its belongings. The door panels, seats, center armrest and center tunnel are covered in Criollo Brown nappa leather. The front seats, with what DS calls a ‘watch band structure’, are electrically adjustable and are not only heated and ventilated, but also have a massage function. The steering wheel is also covered with brown leather. The dashboard and door panels are further finished with brown ash, as are the panels of the rear doors.
DS 4 La Premiere
The DS 4 La Première comes as standard with the extensive 21-inch head-up display that projects information across the width for the driver. The 10-inch infotainment system, called Iris System, is also standard. Active Scan Suspension, which we know from the 7 Crossback, is also part of the La Première party. The same applies to an electrically opened tailgate. DS also works out quite well with some safety features. Matrix LED headlights are standard, the same applies to Drive Assist, which allows the DS 4 to operate semi-autonomously (level 2). A 360-degree camera is also included.
DS 4 La Premiere
There is not yet a Dutch starting price of the DS 4 La Première. This will follow in the run-up to the Dutch market launch in the fourth quarter of this year. We do know that the La Première only comes as E-Tense 225. That is the 225 hp plug-in hybrid powertrain with which the DS 4 should be able to reach an electric range of 50 kilometers.
Read more about the new DS 4 and DS 4 Crossback here.