Car brands such as Audi are building electric cars because electric driving is the future, because it is better for the environment and because the emissions of their fleet must be reduced. But the main reason of all is to make money…
While Toyota is blowing snot bubbles in the wading pool of the electric car industry, Audi jumps boldly into the deep together with the other brands of the Volkswagen group. Volkswagen has invested billions in the development of the MEB platform and the batteries, electric motors and software that go with it. And that money has to be earned back…
Electric Audis
In an interview with Reuters, Markus Duesmann, the CEO of Audi, says that electric Audis are almost as profitable as Audis with an internal combustion engine. “The point where we make as much money from electric cars as we do from combustion engine cars is now, or… next year, 2023. They are very even now, the prices.”
Future electric car
The fact that Audi earns good money from electric models such as the Audi Q4 E-Tron and the Audi E-Tron GT is good news. Because the proponents and opponents of electric driving strew with so many facts, opinions and monkey stories that it is difficult to know who is right. Our tip: follow the money. And if Audi earns a lot from the electric car, the technology is on the right track.