We no longer present it, ChatGPT, developed by OpenAI, is creating a buzz by using artificial intelligence to answer users’ questions, in conversational mode. ChatGPT makes it possible to obtain information on a subject, but also to write texts for later use.
In this context, it is possible to use ChatGPT to create product descriptions for an e-commerce site. The question asked is called a “prompt”. We give you all the advice to design the most effective prompts to generate a good product description.
How to use ChatGPT to write product descriptions?
1. Determine the keywords to use
To define the keywords that must be in the product description and optimize the SEO of the page, you can ask the question to ChatGPT. Then use a prompt like “What keywords should be used in a PS5 product description?”.
2. Write the prompt
An effective prompt for generating an effective product description contains, among other things:
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the name of the product;
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the format to be given to the product description (length, structure, tone, style, etc.);
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the characteristics of the public to which the description is addressed (age, CSP, etc.);
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a URL to a description of the same product or, failing that, the precise specifics of the product;
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the keywords that should be used.
Here is an example of a prompt that can be used to obtain a product sheet, based on the elements above:
I would like a PS5 product description longer than 300 words. It should not be more than 500 words. This description can be inspired by this page: https://www.amazon.fr/PlayStation-%C3%89dition-Standard-DualSense-Couleur/dp/B08H93ZRK9/ref=sr_1_3?__mk_fr_FR=%C3%85M%C3% 85%C5%BD%C3%95%C3%91&crid=345MK1AU5KUYA&keywords=PS5&qid=1681394205&sprefix=ps5%2Caps%2C84&sr=8-3. The customers who will read this text are teenagers and young adults, the tone of the text must be adapted. The text should contain subheadings and bulleted lists, for better readability. The text must include the characteristics of the PS5, explain who it is intended for, how it should be used, what are the technical prerequisites (connections, television, etc.) to use it. It is also necessary to indicate precisely what it has more than the competitors (functionalities, options, etc.). The text must use the keyword “console” 5 times and the keyword “controller” 3 times.
The style of the prompt doesn’t have to be literary perfect (especially for repetitions), it should be clear and detailed. Sentences should be short, turns and words used should be simple.
3. Submit the prompt to ChatGPT
To submit the prompt to ChatGPT, simply log into your account on the OpenAI site and type (or paste) the question into the “Send a message…” field:
The interface then launches the generation of the response. Generation is not complete until a rectangle flashes after the last word.
4. Review the product description
It may seem obvious, but it is essential to check that the description generated by ChatGPT conforms to what was requested.
How to improve the generated product description?
ChatGPT generates different texts with each request, including with the same prompt. It may happen that a response does not respect all the instructions given, in terms of content and form. In this case, there are several possibilities.
1. Restart text generation
After generating the first text, click on the “Regenerate response” button at the bottom of the screen.
2. Provide details in conversational mode
In the “New message…” field, respond to the generated text by adding an instruction or by reporting an oversight.
3. Modify the initial prompt
Modify the prompt used previously, for example by adding obligations. Paste it in the “Send message” field, then restart the generation.
The text provided by the AI can serve as a base, which you will improve. It is always possible, before going into production, to add details (characteristics, etc.) or to correct an error (lack of French, reworking of the style, characteristic error, etc.). This is also the time to make the necessary adjustments to deceive the content detectors generated by AI.
As for all the areas in which it is used, ChatGPT can write quality product descriptions that correspond exactly to your needs, provided you have given them clear instructions and have formulated their question well. Even without an example product URL, it is possible to present its characteristics very precisely. The more precise and detailed the prompt, the better the description generated. And, in any case, you can always adapt or modify the text after it has been generated, or even generate it again to update the pages of the online store.
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