In 2023, the iPhone will be the best-selling smartphone, making Apple surpass a major competitor after more than ten years.
iPhone is now officially the best-selling smartphone in the world
The finding that the iPhone will be the best-selling smartphone in 2023 comes from market analysts IDC and Canalys. According to IDC Apple sold 234.6 million iPhones last year and number 2, Samsung, did not sell further than 226.6 million devices. The two leaders are followed by Xiaomi (145.9 million), Oppo (103.1 million) and Transsion (94.9 million).
Samsung has been in first place since 2011. The year before, Nokia was still at the top, with Samsung in second place. The iPhone already existed at the time, but had not really made a breakthrough yet.
Apple’s market share
Canalys indicates that Apple now has a 25 percent share of the global smartphone market. The fact that the iPhone is now the best-selling smartphone was possible because Apple was the only smartphone manufacturer to grow out of the top five. IDC Principal Researcher Nabila Popal said: “Apple’s continued success and resilience is due in large part to the increasing trend for premium devices (now more than 20% of the market), fueled by strong trade-in offers and interest-free financing plans.” .
Samsung’s market share has actually only decreased recently. Part of it went to Apple, another part went to competitors Huawei, OnePlus and Honor. Huawei is the only one that has been focusing on fully self-manufactured premium smartphones for some time now. If this development continues, Huawei could ultimately become difficult for Apple, according to Canalys.
The smartphone market is growing again
Smartphone sales fell for more than a year and a half, but grew again last quarter for the first time. 8.5 percent more smartphones were sold than in the fourth quarter a year earlier. This is not least due to the fact that the iPhone has now become the best-selling smartphone in the world.
An increase in smartphone sales may be an omen of a growing economy. After all, a new smartphone is often the first thing consumers save on in tight times.
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