Lexus pulls the curtain off a new study model in the spring. The new concept car should illustrate Lexus’ future plans.
Lexus has a new concept car in the development rooms, a study model that of course shows a glimpse of the Lexus future. The brand indicates that it wants to respond better to the wishes of the customer. This suggests that personalization plays a major role in the still nameless show car. Lexus also says it should be a brand that “makes everyone happy.” Whether that means that the concept car to be revealed will be a size smaller than what we know from the brand is not yet certain.
What exactly we can expect from the newcomer is still unclear. Lexus shows the rear view of the car on a teaser plate. The Lexus brand name is written centrally on the rear, something that we have not seen with the brand before. We expect more information in the run-up to the unveiling of the concept car.