During Technology Fair IFA in Berlin, TCL presented its latest product innovations, growth rates and collaborations. In a position of 2,500 square meters, the brand not only shows its latest televisions, smartphones and smart home solutions, but also the Olympic experience that it propagates it as a Worldwide Olympic Partner.

The Chinese technology company emphasized its position as a global market leader in mini LED televisions. In the first half of 2025, the number of MINI LED models shifted increased by 176 percent. TCL is also doing well in Europe: the deliveries of mini LED TVs grew by 91 percent, while devices from 75 inch showed an increase of 72 percent. This means that the brand is now the second TV brand in countries such as France and Poland.

Primeurs and product launches
Among the most striking revelations is the largest QD-Mini LED TV in the world, the 115×955 Max. TCL also introduces the new C-series and the X11K Flagship series, both focused on a premium viewing experience with high image quality and Dolby Atmos audio by Bang & Olufsen and Onkyo. For gamers and creators there are new ultrawide mini LED monitors and pro-grade models of 27 and 34 inches.

In the mobile corner, TCL showed the Nxtpaper 60 Ultra smartphone and a new smartwatch for children, the Movetime MT48. In addition, the Rayneo AR Glasses, the Playcube Projector and new NXTAPER tablets were presented.

Smart and sustainable solutions
TCL is also expanding its range further in the field of Smart Home. The Freshin 3.0 and Voxin air conditioners focus on air quality, while new refrigerators and washing machines combine energy -saving functions with ease of use. With the TCLGREEN initiative, the company also presents ECORA, a sustainable composite material that is used in future products.

Technology and design
A separate NXThome zone shows how technology and design come together. TCL cooperates with brands such as Roche Bobois, Alcantara and Castelli Milano 1938. The presentation revolves around the interplay between innovation, emotion and aesthetics in the living environment.

Olympic experience
As a partner of the International Olympic Committee, TCL also puts sports and experience in the spotlight. TCL athletes team are present at the exhibition stand, as well as interactive fan zones and sporting activations with which visitors can experience the Olympic spirit.