Apple renews its iPhone models every fall and that is why this has been the time to purchase the latest device for several years. At the same time, this is also the moment that there is a price decline and when will the latest iPhones become cheaper?
In general you can say that there are four periods of the year that you can purchase an iPhone cheaper than the suggested retail price. For example, in the autumn the previous generation of iPhones in one fell swoop becomes cheaper after announcing the latest models, but more price drops take place during the year.
Announcement of the latest iPhone
In recent years it has always been that Apple will launch its new high-end iPhone models in the fall. They usually become in the second week of September announced And they are available from the end of September and beginning of October. In some cases, a new iPhone model is also announced in the spring, a good example of this is the iPhone 16th.
When is the iPhone the cheapest?
There are four moments in the year that the price of an iPhone falls and it depends on whether it is the latest generation or models that have been published earlier. Do you want to buy a new iPhone? Then you can take the periods below into account.
September: New iPhone
In most cases, Apple will release the newest high-end devices in September. These are then of course sold to the suggested retail price and are the most expensive. Yet this brings an advantage, generations of other years become cheaper in one fell swoop.
This fall you can expect the iPhone 17, iPhone 17 Air, iPhone 17 Pro and iPhone 17 Pro Max. This immediately ensures that the iPhone 15 and iPhone 16 models are lowered in price.

November: Black Friday
The first price decrease usually takes place around Black Friday and the holidays. The newest iPhone models become a few tens cheaper and older generations extra cheaply.
January: Price declining new iPhone
The newest generation iPhone will receive a big price decrease after the holidays for the first time. In January there is a good chance that you will have to pay less for the latest model. These are not yet hundreds of euros, but they are bored.
Summer months: iPhone in price reduced
As soon as the holiday pay deals are announced, a price decrease can be seen for all iPhone models. Both the newest and oldest generation iPhone are lowered in price. This discount often rises in the course of the summer months.

Best moment to buy an iPhone
What is the best time to buy an iPhone? That is a question that you can ask if you are looking for a new smartphone and if you would like to purchase it at the cheapest moment. It is important to realize whether you want the newest model or an older generation. In addition, you can make the assessment to what extent you want the newest device in your possession: immediately after the announcement or a few months later.
Discount at Providers
You can also order the latest generations of smartphones from Apple from Dutch providers. That is good news, because if you combine the device with a subscription, you will receive a discount in almost all cases! Not only on the oldest models, but also the latest version.
Buy iPhone with a discount
Below we list the current prices of the newest generation iPhone for you, so you can purchase it extra cheaply and keep a close eye on the price developments.



