The next iPhone is coming! Are you curious about what time Apple presents the iPhone 17? This is the start time of the event.
Follow the unveiling of the iPhone 17 live here
iPhone 17 event
There is an important Apple event at the door! Apple is organizing a big event on Tuesday 9 September 2025, to announce the new iPhones and Apple Watches of the Year. It is expected that Apple will reveal the iPhone 17 that day. Apple has already sent all invitations to the event, so we know what time the presentation of the iPhone 17 series takes place.
The iPhone 17 event starts at 7 p.m. Dutch time. Sets Tuesday, September 9, 7 p.m. That’s why in your agenda, because at that time Apple reveals a series of new products. Apple usually first presents the new Apple Watches, then it is the turn of the iPhone. That is by no means all, because according to rumors there are many more products planned at the upcoming Apple event.
You can expect this
The most important announcement of the event is without a doubt the new series of iPhones. This consists of the iPhone 17, iPhone 17 Air, iPhone 17 Pro and the iPhone 17 Pro Max. All devices are provided with a new processor, more camera functions and a renewed housing. In addition, we see no fewer than three new Apple Watches, because the Apple Watch Series 11, Apple Watch Ultra 3 and the Apple Watch SE 2025 appear on Tuesday.
The iPhone 17 event is the moment for Apple to announce new hardware, so there is a good chance that we will not only see iPhones and Apple Watches. Apple is probably also presenting the AirPods Pro 3. According to rumors, the earphones get an adapted design, a heart rate monitor and improved audio quality. The charging case is also being overhauled, because it is said to be a blow smaller.
This is how you look at the iPhone 17 event
This year we expect many more products from Apple, which may already be presented during the event on Tuesday 9 September. For example, new generations of the HomePod, Airtag and Apple TV have been planned for some time. There is a chance that one of these devices will be unveiled during the iPhone 17 event. We will know that soon, because the event is about to start.
Do you not want to miss anything from the biggest Apple event in 2025? Then watch live with the presentation of the new iPhones, Apple Watches and AirPods Pro! The event starts at 7 p.m. Dutch time and probably lasts between one and two hours. Are you curious where you can view the event? Look live here at the iPhone 17 event, so that you are immediately aware of all the announcements! Also register for the newsletter for the latest news: