Video is an excellent and popular medium to increase your awareness of your products and services, among other things, but then a video has to be found and seen. That’s why you’ll find 7 practical SEO tips here that will increase your video visibility and thus get more results from your video efforts.
We regularly publish useful SEO tips, such as 19 SEO tips: local SEO, content, Google proof, EAT, voice search and videos and SEO-proof for 2021. This time you can read our 7 best tips for SEO-optimized video marketing, these are practical advice to get the most out of video content.
Video as a medium has steadily grown into the type of content preferred by audiences and marketers alike. In recent years, brands from a variety of industries have partnered with the video production companies to create new and innovative videos that raise the bar in quality and engagement. The point is, even the best video won’t do much for your products or services if no one sees it! For that reason, it is certainly wise to consider the aspect of search engine optimization (SEO), before uploading the video. We share 7 bite-sized practical tips to get more results from your video efforts.
1. Choose the right hosting platform(s)
Let’s face it: when you think of a video hosting platform, your first thought is probably YouTube. But there are many more options to consider. The advice would be to choose a platform based on your main marketing goals. If you’re looking to generate visibility and brand awareness, YouTube is the platform for you. If you think branding and an ad-free experience are more important, then it is advisable to choose Vimeo or Wistia.
2. Optimize titles and descriptions
While there’s no secret formula for the perfect title and description, there are a few rules that will help you optimize the video’s metadata:
– Focus on the search terms your target audience uses.
– Make sure the title and description are accurate and a true reflection of the actual content of the video.
– Keep it concise (55 characters max for titles)
3. Design an attractive thumbnail
Google and YouTube won’t rank you higher because of a thumbnail, but a cool-looking image will help you generate interest and attract the attention of searchers, thereby generating more click-throughs. Which results in more viewers.
You’ll find that most video platforms automatically select a screencap of the video and use it as a thumbnail, but as with so many elements of SEO, it’s recommended that you make a conscious choice browse this site https://maps.google.com/maps?cid=1506401620600756323. In addition, the thumbnail is probably the first thing your audience will see of the video, and you can only make the first impression once as is well known.
Start by choosing a representative still from the video, then add a title that people can easily read (a shorter version of the title should work just fine). You can also add a small watermark of your brand’s logo to show users that this is a professional video.
4. Add a transcript
Since Google is essentially a text database, the more (meaningful) text you can add to the video, in the description, the better. A transcription is also user-friendly, as some viewers, for whatever reason, don’t want or can’t turn on sound.
5. Give your video file an optimized file name
You may never have thought about it, but your video’s file name is important and can help your SEO ranking. Never use a generic title like “CANON-656sdndm” or “promofilm2021”, but process load-covering keywords naturally just like you do with your titles and descriptions.
6. Optimize the corresponding landing page
Once you’re done optimizing the video, it’s time to get started with the landing page. You’d be surprised how many excellent videos don’t score because someone put them on a terrible page or position. Everyone has come across a website where the video seems to be hidden or so far down that you had to scroll endlessly to finally see it. Letting your audience search to find your video will logically lead to few impressions. Make sure the video is at the front of your landing page, preferably above the fold (that which is visible immediately upon landing on the web page).
Example:
This PaperWise animation video takes center stage, at the top, in the spotlights on the homepage, or the start page of the website. There is no better stage for a video to succeed than such a prominent placement.
Also make sure your video is thematically relevant to your page: if your content feels generic, the chances of your video showing up will decrease.
7. Optimize the video and landing page for mobile
Mobile optimization is becoming the central focus of SEO as more and more users are streaming their content through their smartphones every year. Thankfully, optimizing for mobile isn’t as tricky as it once was; just make sure the website and video hosting platform are responsive for mobile display. There is a significant chance that your current website has already been delivered responsive by the web builder, and most WordPress themes today are responsive. Video embed platforms YouTube and Vimeo are mobile-friendly anyway.
Optimal SEO cannot disguise poor video quality
We’ve seen how SEO can help your videos rank, but sometimes even that isn’t enough. Search engines such as Google and YouTube regularly change their algorithms, so keywords and optimization alone will not get you there. Always strive to create content that is truly valuable and useful to potential customers. Avoid spammy or click-bait tactics and focus on providing valuable information or inspiration to the target audience. Create entertaining videos that get organic likes and get passed around the internet. That, and only that, will ensure a strong and lasting relationship with viewers.
Where video ranking differs from regular web page ranking is that video is even more about engagement. That is, are people watching the video? Platforms such as YouTube can measure this in great detail. If viewers drop out after watching a quarter of the video, that’s definitely not a positive signal. You have to keep the viewer engaged.
For that reason, having a corporate film made in collaboration with a video production specialist can be considered. A professional video production company can boast years of practical experience and has the necessary equipment to achieve the highest quality video content.
On the other hand, thanks to apps such as Xrecorder, Adobe Premiere Rush and Inshot, it is also becoming easier for the layman to achieve satisfying end results all by himself. Combine top quality, engaging, intriguing, interesting video content with deliberately thought-out SEO optimization and you have a marketing weapon in your arsenal that is hard for competitors to copy.