Since iOS 17.4, Apple has added support for downloading applications outside the App Store. This currently has to be done via alternative app stores, but later this spring it will also be possible directly from a website.
This allows developers to offer the iPhone app directly from their website without having to place it in an App Store. Apple has attached a number of conditions to this, for example, websites may only offer applications that belong to the website. For example, a game developer can offer their app directly via a web page.
Download iPhone apps from website
Since introducing app sideloading in the EU, Apple has received a lot of criticism. Not only from developers, but also from the European Union. For example, too many rules have been imposed that prevent the distribution of apps outside the App Store.
Apple has listened to the feedback and, in addition to alternative online stores, offers another way to download applications outside the App Store, namely directly from a website. This capability is expected from iOS 17.5.
Conditions
To ensure safety, Apple has linked a number of conditions and restrictions to this method of downloading. For example, a website may only offer an iPhone app for download if the app has been developed by itself. This ensures that no websites are created with a collection of applications from different developers.
If a developer wants to use this method of distribution, the website is also responsible for payments, refunds, download overview, support and more.
Apple will provide authorized developers with access to APIs that facilitate distribution of their apps from the web, integrate with system functionality, backup and restore user apps, and more. For example, a link with iCloud can also be established. look at the explanation on Apple’s developer website For more information.
Apple wants to limit risks
Although application sideloading offers more flexibility when installing apps, it is important to be careful as it can come with risks such as installing malicious software. Users should always carefully check that the source of the app is trustworthy and that the app is requesting the correct permissions. This allows you, for example, to install fake bank applications to commit fraud. This is one of the reasons why Apple did not allow sideloading for years.
Apple cannot eliminate those risks, but within the limitations of the Digital Markets Act (DMA), the company will take steps to reduce them, including for apps downloaded directly from a website. These precautions include:
- Mandatory notarization for iOS apps – a basic assessment that applies to all apps, regardless of their distribution channel, focusing on platform integrity and user protection. Notarization involves a combination of automated checks and human review.
- App installation sheets – that use information from the notarization process to provide at-a-glance descriptions of apps and their functionality before downloading, including the developer, screenshots and other essential information.
- Additional malware protection – which prevents iOS apps from launching if they are found to contain malware after being installed on a user’s device.
Offering iPhone apps directly is a solution for various developers. This means they do not have to participate in an (alternative) App Store and can offer their app directly to the user. Unfortunately, developers still have to pay a fee to Apple, even if they manage everything themselves.