Apple is meeting music lovers with the introduction of Lossless Audio in Apple Music. But where is the accompanying HomePod where we can hear this excellent audio quality?
Apple Music Lossless Audio needs HomePod
A few months ago, Apple surprised everyone by suddenly stopping the sale of the HomePod. Since this week, we suddenly understand the motives of the company a lot better. From June, Apple Music will have the option to play Lossless Audio, a higher quality that consumes more data but also sounds a lot better.
The downside: The HomePod isn’t made to support Lossless Audio, as are the AirPods. Because of this, Apple could not help but remove the product from the shelves. Otherwise it would cause a crazy situation in the Apple Store: the HomePod that has been put on the market as a high-end speaker with, according to Apple, ‘unparalleled’ sound, which at the same time cannot play the music of Apple’s own music service in the best quality. let it be heard.
At the time, we already wrote that the HomePod deserves a worthy successor and the compact (but inferior) HomePod mini was not. But with the arrival of Apple Music with Lossless Audio, there is a good chance that this will actually happen.
A great opportunity for Apple and the HomePod
The smart home market is too interesting (and big) for Apple to ignore, and rumors of a new HomePod with a screen show that the company is far from ready in the field of smart speakers.
For that reason, it would not surprise us that the company will soon be presenting a brand new HomePod, which focuses entirely on playing music in optimal quality.
With the original HomePod, Apple already showed how they can fill an entire room with sound with a relatively compact speaker. By extending this with the option to play Lossless Audio, Apple can make not only the HomePod but also a subscription to Apple Music attractive.
Add to this that it can now be quite a hassle to listen to Lossless Audio in the very highest quality, with special DAC boxes that you have to place between your headphones and device. That sounds like an excellent opportunity for Apple to make this accessible to a large audience with a HomePod, which sounds much better without you as users having to do anything for it. That would make Apple its classic slogan ‘it just works‘can dust off right away.
Also Read: Apple Music Lossless Audio FAQ: 8 Questions Answered