Peugeot Sport has a new logo. In addition to a tighter font, three stripes in a familiar color stand out.
Peugeot Sport is the division of ‘Sochaux’ responsible for everything in the field of motorsport. Take the cars for the FIA WEC or the converted 208s and 308s in the Rally Cup. Peugeot Sport had its own logo until now, but that was strongly based on that of Peugeot itself. For example, the lion was often in the picture and the French often only added the word ‘Sport’ to the logo. In addition, the French flag was often used to date. However, it is time for a new chapter: an electrified chapter. Apparently this includes a new emblem.
What is immediately noticeable is that both words are now written the same size in exactly the same font. Peugeot Sport uses three diagonal stripes in a striking lime green color. We saw that tint earlier with the sporty forerunner of the Peugeot 508 PSE. Until now, we know the 508 as a concept and must be developed by the new Peugeot Sport Engineered. Count on a sporty 508 with a roughly 400 hp plug-in hybrid powertrain.
Chances are that all future PSE models will be assigned this Peugeot Sport logo. The production version of the 508 PSE will probably not be too long in coming.