Swiss tech company WayRay has presented a car that is remarkable in every way. We are introduced to the Holograktor, a part-program car with a shrimp on the roof.
WayRay is a Swiss tech company that says it wants to get rid of the label ‘technology supplier’ with this Holograktor. The Holograktor is a hatchback with butterfly doors at the front and rear-hinged rear doors. The hump on the back of the roof shows WayRay’s fondness for seafood. The company calls that part the Shrimp including hardware for the Augmented Reality (AR) technology that is unleashed on the rear passenger in the car.
WayRay Hologramtor
The lines of the electric Holograktor have not been put on paper by the least or least. None other than Sasha Selipanov – who has contributed to the design of the Bugatti Chiron – is responsible for the design of WayRay’s first concept car. The car stands on 22-inch light metal and has laser lighting all around.
WayRay Hologramtor
The Holograktor offers space for three occupants and therefore has a remarkable seating configuration. Unlike with three-seaters such as the McLaren Speedtail and F1 or three-seater commercial vehicles, the Holograktor has two seats in the front. The third and final seat is in the back of the creation. According to WayRay, this Holograktor, intended for car-sharing programs like Uber, is ideal because of its seating arrangement because it turns out that about 80 percent of Uber rides were made by one passenger.
How WayRay envisions the future of the Holograktor? The company indicates that it is the intention that you can ‘order’ the model from, for example, Uber on a special visit. In the car you are overloaded with advertising messages by means of augmented reality technology, among other things. Perhaps not quite as you are used to, but according to WayRay it provides the customer with a lower fare. Original, yes. Incidentally, the hardware and software are not only intended for advertising purposes. The AR hardware for the front occupants is concealed in the dashboard.
WayRay Hologramtor
The Holograktor can be guided through traffic by a driver and can also be guided remotely from A to B by an external driver. In that ‘autonomous’ mode, the steering wheel does not disappear into the dashboard. The reason for that? According to WayRay, the airbag is located in the steering wheel and it must be able to do its work immediately at all times. WayRay indicates no “[…] ridiculous solution”, although you would think that the innovative company that it claims could have housed the bag elsewhere. Each seat has what WayRay calls ‘Deep Reality Dosplay HUDs’, screens that include AR technology with holograms Each passenger should be able to play computer games, among other things, with two joysticks.
– Thanks for information from Autoweek.nl